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Fishwife Rendering 2 copy_edited.jpg
Fish Wife outline 1.jpg
Fish Wife outline 2.jpg
Fish Wife outline 3.jpg
Omakase Elevations (3).jpg
DESIGN LANGUAGE

Inspired by traditional Korean geometric and floral motifs, the identity reinterprets heritage through contemporary graphics and a vibrant, temple-inspired palette that reflects Ikseon-Dong’s lively character.

Fish Wife LOGO.jpg
Fishwife Illustration.jpg
Fishwife colors.jpg
Fishwife typeface.jpg
Free Threee Envelopes Mockups copy.jpg
Image0002 copy.jpg
Fishwife Social media.jpg
Website.jpg
Free iPhone Pro in Woman Hands Mockup copy.jpg
Scene #5 copy.jpg
Posters_on_Fence_Mockup_1 copy.jpg
Fishwife Rendering 1_edited.jpg
FISHWIFE: TINNED FISH OMAKASE

A playful pop-up experience that reimagines the brand’s colorful packaging and identity as an intimate seven-seat dining experience.

ROLE

Brand Designer
Experiential Graphic Designer

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SCOPE

Brand Experience
Brand Activation

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TYPE

Personal Project

2026

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