THE PROBLEM
The YMCA Andrew & Walter Young Family Center’s aging signage and donor recognition system no longer reflected its updated brand, creating an inconsistent visitor experience and diminishing donor recognition.
THE SOLUTION
Developed a cohesive environmental graphics system aligned with updated YMCA brand standards, including a redesigned sign family, wayfinding documentation, and a refreshed history wall to improve navigation, recognition, and the overall visitor experience.
SIGNAGE &
WAYFINDING
The updated interior sign family creates a consistent hierarchy across identification, directional, informational, and regulatory needs.
COMMUNITY IMPACT
The redesigned history wall became a meaningful focal point for the center and its community. During Black History Month, civil rights leader and former U.N. Ambassador Andrew Young visited the YMCA to see the completed wall, creating a special connection between the project, his legacy, and the community it represents.
ANDREW & WALTER YOUNG FAMILY YMCA
A comprehensive signage family system and history wall that brings the YMCA’s updated brand identity into the built environment while creating a more cohesive experience.
ROLE
Wayfinding Strategist
Experiential Graphic Designer
SCOPE
Signage & Wayfinding
Experiential Graphics
CLIENT
YMCA
2026